QR (Quick Response) codes are an engaging way to connect with your visitors and customers at your premises. With QR codes used at premises for recording visits for COVID contact tracing, most people are now familiar with scanning a QR code using their mobile device to open a webpage. Web pages linked from a QR code scan contain any content that suits including text, forms, graphics, animation, audio and video. This means that a QR code external to the premises can contain information and promotional offers. QR codes on premises are essential for the experience economy.
Examples of scans of QR codes and links to web apps in a mobile phone browser
Cafes and Restaurants
Opens a browser page with the menu. Add a voucher offer with a discount on certain items as a thank you for scanning the QR code. In the wake of the pandemic, restaurants are moving to contactless solutions like digital menus instead of physical menus. Since printing menus also impacts the environment, many restaurants have moved to using QR code menus.
A link to the tours and info on seats available for the departure times to attractions that day.
Info on special products that visually connect customers through pictures, video and text. Links on the mobile to the retailer’s web and social sites. Special discount offers with vouchers can be given.
Museums and Galleries
Offer interpretive information on exhibits including details of the artist or maker. Use pictures, video and text that enliven the story of important objects and artwork.
Business & Government Office Reception Areas
Enable information about the business including health and safety requirements and company news to be delivered to visitors.
For all of the examples, a link on the mobile web page can be added to an online form which enables the customer or visitor to record their details. This creates an online relationship between the business and the customer/visitor.
Augmented and Extended Reality Experiences
For more immersive experiences, scanning a QR code can lead to augmented or extended reality experiences on a mobile device, no new app required. Augmented reality apps on mobiles are now very much mainstream, e.g., very popular with Pokemon Go several years ago. Now on Google Maps walking directions are provided. Google Live View augmented reality maps have an overlay feature that lets you see the direction where you need to walk to get to your destination. An update in March 2021 offers indoor destination directions.
Dynamic QR Codes
Imagine a QR code displayed in a restaurant window in the morning to code special offers for breakfast and lunch, and in the evening special offers for dinner. Dynamic QR codes can point to different pages for visitors depending on factors such as the time of day or capacity of a restaurant being fully booked at the current time. They are great for time-based marketing campaigns.
We provide QR code experiences at your premises including design and back end technology. Our services include custom designed experience templates for a wide range of premises, content management systems, and training. QR codes can link to social media, contact details including LinkedIn and start a draft email to which the receivers address entered. We also offer QR code production, sign printing, QR code links, cloud hosting and back end tech support.
Our QR augmented reality experiences include design of animated overviews with the story relevant to the place where you are, e.g., a beach, park, museum, etc. Users can still see the real world around them in the background behind the animation through the camera on their mobile phone.
Spammers are now using QR codes as a way to download malicious files to smartphones. Hackers and scammers can create malware downloads with QR codes. An example can force your phone to send premium text messages at great expense. It pays to use a trusted source of QR codes and that is what you get with our QR Experiences services.
Please contact us for more information.