Augmented Reality Virtual Reality

We are creators of augmented reality and virtual reality experiences.

Augmented reality (A/R) involves overlaying digital content on images on the real world and using a device or Smart Glasses to see a combined view. Users can still see the real world on their screen or hi tech glasses. The most popular augmented reality app is Pokemon Go, which achieved over 20 million users within a week of its release in the USA and 2016.

Virtual reality (VR) generally involves putting an enclosed headset and allowing one to see nothing much more than what is on the screen. Some types of virtual reality are very interactive, other types involve little more than watching a very wide screen video clip. The common types of clips are 180 degree or 360 degree video clips. We produce both 180 degree and 360 degree clips.

Mooloolaba Beach still shot from our 360 degree camera

Mooloolaba Beach still shot from our 360 degree camera

Often people say when they first use a VR headset, it is just amazing! It certainly is changing the nature of story telling, as people are immersed in the environment. VR’s got the power to transport users to another dimension. VR has been around for over 30 years but 2016 is the breakthrough year. VR is important enough to have made the cover of TIME. Palmer Luckey was founder of Oculus Rift – Facebook purchased Oculus Rift for a whopping $2B a couple of years after Palmer started Oculus up. What Facebook is planning with VR, was seen as science fiction just a few years ago. There already is a Facebook 360 channel to compliment the Youtube 360 degree channel. Clips from these channels can be viewed in many VR headsets.

The film industry has embraced VR and you often find VR experiences and films at film festivals nowadays. The Displaced is a short VR film produced by the New York Times. NY Times gave away 1,000,000 Google cardboard headsets with a Saturday edition in December 2015 so that people could experience the story. Something that comes out of documentary style VR stories is the user is fully engaged in the story due to being able to experience many points of view. The big word that comes out of this experience is the feeling of empathy with the subject.

At conferences and trade shows we allow visitors to try out our 360 degree videos and several VR experiences. When we let visitors try out a VR roller coaster app, there is universal positive feedback at what a great experience it is. Just so much fun!

VR at Click Digital Expo

VR at Click Digital Expo

Games are the biggest driver for VR. Projections are that over 20 million headsets will be sold in 2016, mainly to gamers. This will make it the fastest new tech in the market ever.